**This episode is brought to you by MuteSix, CartText, and Forum Brands** “All-natural, clean labeled health-supporting fun little treats,” that’s what you’ll get at Shameless Pets. In the first half of this Feature, we have Alex Waite, Co-Founder of Shameless Pets, a brand that uses a sustainable solution called upcycling that rescues and transforms misfits and surplus food into high-quality treats for your pets. Alex went to school for human nutrition and food science. She had experience with the R & D department too. She became excited about the ideas and potential related to upcycling and wanted to be part of it. Besides making delicious treats for your pets, this brand focuses on the consumer experience and environment. We discussed: * The support she got from others * Overview of Shameless Pets * The ingredients used in making their product * How food waste needs to be better utilized, managed * Why the Consumer has power (to help the environment) * Where she got the idea for this brand * Her background and entrepreneurship * How she started with nutrition composition * Unexpected experiences and more... Join Ramon Vela and Alex Waite as they break down the inside story on The Story of a Brand. For more on Shameless Pets, visit https://shamelesspets.com/. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit mutesix.com/storyofabrand. * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/. * This episode is also brought to you by Forum Brands. Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum Brands. Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses. If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.