**This episode is brought to you by MuteSix, Gorgias, and Attentive** To make the fight against climate change easy, affordable, and accessible by offsetting the carbon footprint of e-commerce - that's the mission of EcoCart. Today’s episode of The Story of a Brand features Dane Baker, Co-Founder of EcoCart, a brand that helps with sustainable shopping and carbon neutral orders. Dane always viewed entrepreneurship as an amazing vehicle for change. To him, the environment and climate crisis go hand in hand. He started EcoCart with his Co-Founder when they found it complicated and expensive to deliver a sustainable shopping experience to customers. The brand has developed a technology to calculate and then offset the carbon footprint of e-commerce orders. EcoCart also shows brands the most effective ways to communicate sustainable shopping to their customers. Today EcoCart works with more than 1,500 brands. He talks about: * Gratefulness * Overview of the brand * Win-win situation * Helping consumers as well as brands * What pushed him * Working with other industries * Plans for point of sale Join Ramon Vela and Dane Baker as they break down the inside story on The Story of a Brand. For more on EcoCart, visit: https://ecocart.io/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at attentivemobile.com * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.