Ready to kick your single-use laundry plastic waste to the curb? Join us as we discuss our revolutionary direct-to-consumer (DTC) brand that eliminates plastic waste, and learn how they scaled up to an eight-figure run rate in under a year. By focusing on DTC sales and leveraging acquisition models like Facebook, Google, and influencer marketing, we were able to make a massive impact on the environment, saving approximately 107 million plastic containers from entering landfills and oceans.With the introduction of their innovative laundry product, a strip of detergent, they faced the unique challenge of marketing a new form in the cleaning market. Listen in as we explore the importance of creative marketing, risk reversal, and providing a solid guarantee to customers. Plus, hear about their decision to introduce Amazon and retail into their business mix, and the current channel split between DTC, Amazon, and retail.As we share practical tips on maximizing sales through bundling, leveraging Prime Day, and using price anchoring, discover how to overcome the challenges of managing inventory, navigating cash flow, and scaling up supply chains in a rapidly growing DTC business. Tune in for our insightful conversation filled with valuable takeaways on building a successful DTC brand, advertising mistakes and tips to bust customer objections, and create confidence in your product. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford