In today's episode, Finn is joined by new guest, Dan Demsky, the co-founder and CEO of Unbound Marino. Join us as we dive into the world of entrepreneurship and discover how to sell wool. We'll hear about Dan's journey and the challenges faced when starting his apparel brand for travellers. From the importance of positioning and narrowing marketing to creating a fun and collaborative work culture, we'll explore the secrets behind their success. Get ready for an inspiring and insightful conversation on building a business and finding fulfilment along the way. So, grab your headphones and let's dive in![00:00:00] Podcast episode with CEO Dan From.[00:09:00] Lost charger broke streak, gave it up.[00:11:53] Founder creates apparel brand for light packers.[00:24:55] Fun project becomes unexpectedly successful venture.[00:27:54] Entering clothing industry, focused on sourcing and branding.[00:37:54] Old UK clothing company embraces e-commerce.[00:40:33] Startup founder finds inspiration, creates wool brand.[00:47:27] Thrilled entrepreneur leads successful company with pride.[00:55:04] Constantly experimenting to crack the advertising code.[01:00:55] Narrow marketing focus, one product, dominate market.[01:10:12] Operators Slack group: Join for playbook. Sean authentic on WhatsApp, same online. Great choice. Light on fire on random new things. Bizarre online purchase?[01:11:37] Appreciate every moment, find similarities, launch.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford