Chad Carlton discusses 3PL and success.[00:06:24] Hardship leads to success in business.[00:12:38] Despite challenges, succeeded with new client. Leased another facility, shipped 250k pieces. Expanded to help other companies solve problems. Reached million shipments through referrals. Named company The Good Company.[00:17:40] Great cross-functional relationships, high expectations, high communications.[00:23:44] Outsource fulfillment to 3PL for efficiency.[00:27:22] Top Amazon seller questions FBA vs. self-fulfillment. People vs process company.[00:33:32] Responsibility for customer satisfaction, accountability, and training.[00:37:07] Customized 3PL rates benefit unique businesses.[00:43:52] Hack rigid system, align incentives, manage nuances.[00:48:40] Managing exceptions to improve fulfillment experience.Welcome back to another exciting episode of EcomGold. In this episode, we delve into the world of third-party logistics (3PL) with our guest, Chad Carlton, who runs an exclusive 3PL for chosen brands. Chad shares his insights on managing high demand and keeping customers coming back. We'll also explore the importance of tailoring agreements, managing expectations, and the benefits of working with specialized boutique 3PLs. Join us as we uncover the intricacies of the 3PL industry.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford