In this episode we speak to David CoFounder of 304. 304 has had it's fair share of misfortune from warehouse fires to theft and almost everything in-between. Despite that the brand has been growing for over a decade. David reveals some of the smart strategic tactics they have employed over the years and reflects on some of the many challenges they have overcome. Enjoy. A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/VIXXR Shopify Agency. https://www.vixxr.com/