Jack has 18 years of experience in the CPG sector, an MBA in finance and a track record of founding companies since he was 15 years old. Originating from Venezuela Jack discusses the obstacles he's faced building a brand in the USA as an immigrant. Duradry is experiencing great growth and Jack shares behind the scenes of the brand. We do a fun exercise that I found and adapted from @heyitsalexP on twitter where we break down the functional parts of a DTC brand and allocate points to determine the importance of each fraction.  If you want to give it a try here are the rules: If I gave you 100 points to build your brand, how would you distribute them across:Product Product market fitLogisticsTalentAcquisition marketing Retention marketing BrandWebsite experience OperationsPromotionsA big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/