In today's episode  we have a special guest, Tom from Race Day Prints, joining our host Finn. Tom has been navigating the world of e-commerce, and he shares his experiences and challenges with us. From his previous venture selling custom sliders to his latest project, Tom offers insights on finding success in the competitive e-commerce landscape. Together, they discuss the importance of partnerships with event organizers, the power of social media, and the value of capturing memories through their innovative products. Tune in as Finn and Tom delve into the world of fitness, entrepreneurship, and the pursuit of a balanced lifestyle. Don't forget, this episode is sponsored by Sendlane and Rewind, so stay tuned till the end to hear more about these great offerings. Let's dive right in![00:00:00] Strava data turned into beautifully crafted prints.[00:06:51] Trendy brands and running's popularity increasing.[00:10:55] Custom sliders, matching footwear for sports clubs.[00:16:25] Struggle with workload, streamlined production, customization.[00:21:21] Post-Slideribe, missed hustle, working on prints.[00:30:38] Streamlining website process by adding marathon map.[00:34:45] Searching online for companies hosting half marathons.[00:40:25] Money in non-traditional businesses, tough competition.[00:46:19] Ice bath trend: controlling suffering for resilience.[00:49:57] Night planning, early training, productive work day.[00:58:24] Subscription mess solved; switched to Apple Watch.[01:01:41] Oversimplicity: Body performs better without food.[01:06:03] Businesses create meaning, not governments or individuals.[01:10:09] Thanks for joining the Ecom Gold podcast.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford