In this weeks episode, Finn is joined by Summer D'on, the founder of Dion makeup skincare. They'll be exploring Summer's inspiring journey of building a brand centered around community and empowering individuals through makeup. Summer shares her experience of studying abroad in Guatemala and the impact it had on her outlook on beauty and helping others feel beautiful. We'll also delve into Summer's journey of creating her own beauty products and the challenges she faced along the way. Plus, we'll discuss the importance of community-building in today's e-commerce landscape and highlight a few amazing sponsors who are supporting us. So sit back, relax, and get ready to be inspired on this episode of EcomGold.[00:00:00] E-commerce legend Summer leverages community for brand growth.[00:03:15] Makeup lover starts company for beginners.[00:08:39] Pandemic changes skincare and makeup routines.[00:11:36] Oldest child, pastor's kid loves makeup. Safe space for self-expression needed.[00:13:30] Nail polish brought joy to deprived girls.[00:16:55] Creating diverse makeup line to compete with Kylie Cosmetics.[00:21:50] Launch, quality, shipping during COVID, packaging, shipment.[00:23:39] Built authentic community, successful launch, viral reaction.[00:27:25] UGC content resonates, but sponsored ads can backfire.[00:32:27] Sendlane is essential for DTC brands.[00:35:28] Growing community, inclusivity, collaborations, giving back, education[00:41:18] Customer segment and positioning vital for business.[00:42:50] Summer showcased talent in e-commerce growth.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford