Ben is the proud founder of R.A.D®. A new company creating athletic footwear that’s Tuned For The Future in form, function, and in environmental impact. He spent three years developing his debut training shoe in Portland, Oregon – the home of performance footwear. RAD launched in January 2022 and has been riding a wave ever since ? This year they have multiple athletes wearing their clothing and footwear at the CrossFit Games including Danielle Brandon. Ben also competed at the CrossFit Games. This is an epic episode. Ben opened his CrossFit gym, Blitz, in London in 2011. Before becoming an official CrossFit games athlete and competing at the games. Ben then sold the gym and used the money to start RAD. A big thank you to our sponsors: Rewind. Back up your Shopify store because not doing so is absolute lunacy. As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/VIXXR Shopify Agency. https://www.vixxr.com/