https://kalibreclothing.co.uk/What does it take to rebrand a clothing business in just 18 months, and how can an ice bath routine improve your mindset and muscle soreness? Find out as we chat with Jason, the owner of Kalibre Clothing, an e-retailer specialising in minimalistic, contemporary, going out clothing. We cover everything from his journey joining the military at 18 to working in security, and eventually finding his passion in the clothing industry.Learn about Jason's resilience and determination as he shares the story behind rebranding Caliber Clothing, shifting from a streetwear brand to a more minimalistic and contemporary look. We dive into the challenges he faced during the process and how questioning his passion for the venture led to a more authentic representation of the brand. Plus, we explore various aspects of building and scaling a successful clothing brand, including organic influencer marketing and Facebook ads.Discover how Jason managed to create a self-sustaining cycle with his investment into Kalibre Clothing, and the importance of having a mentor to help navigate uncharted waters in business. We also discuss the benefits of building a strong community around your brand and maintaining its values from the foundation up. Don't miss out on this inspiring and informative conversation with the man behind Kalibre Clothing! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford