This week Finn sits down with Rob Fraser, the founder, and CEO of Outway Socks. Rob is a former pro cyclist and has competed 5x for Canada. Taking his knowledge of sports performance into the world of socks, Rob is working on scaling the brand to $100M and in this episode shares his insights and growth strategies they've put in place to achieve this.In this episode they discuss genius marketing tactics, creating a business to be an investor in your own business, financials and general ecommerce oulook. Enjoy!   Robs Twitter hereA big thank you to our sponsors:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/VIXXR Shopify Agency. Specialising in Shopify:Landing pages. CRO.Paid Social Ads.Get a free audit of any of he above as a show listener, just DM Finn on Twitter. www.vixxr.com