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S6 E3: The Best Hacks to Build Brand Awareness

S6 E3: The Best Hacks to Build Brand Awareness

FromLimited Supply


S6 E3: The Best Hacks to Build Brand Awareness

FromLimited Supply

ratings:
Length:
59 minutes
Released:
Nov 22, 2023
Format:
Podcast episode

Description

We can’t all have Emily Ratajkowski repping our DTC brand (trust us—we’ve tried). So how do we get that same EmRata leverage if we don’t all have the celebrity pull to build brand awareness? 
Nik and Moiz break down various strategies for your DTC brand, including utilizing email swaps, considering third-party retailers, and refining your e-mail flows. Should you even bother with showrooms like Showfields or are they a legit scam? 
And later, they guys tackle the latest news in Google's pricing transparency initiative. It may be great news for consumers, but what does it mean for your DTC business? Plus, Nik shares his best insights into how brands can incorporate charitable initiatives into their business models. 

00:01:44 - Creating Products for Charitable Causes
00:05:28 - App Donates Money from Receipts
00:12:15 - The Power of Network Effects in Shopify Apps
00:15:42 - The Intersection of Retail and Media at Showfields
00:29:10 - Google's Pricing Transparency Initiative Impact
00:34:44 - The Impact of Black Friday on Shopping Habits
00:35:53 - Generating Brand Awareness for Small Brands
00:37:45 - Easy Ways to Boost Brand Visibility
00:44:38 - Utilizing Third-Party Retailers for Marketing Success
00:48:37 - The Importance of a Welcome Flow in E-commerce
00:53:20 - The Power of Organic Marketing
00:55:32 - Top Black Friday Deals and Earnings

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:
Twitter: https://www.twitter.com/mrsharma

Follow Moiz:
Twitter: https://www.twitter.com/moizali

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Released:
Nov 22, 2023
Format:
Podcast episode

Titles in the series (81)

So many DTC brands think nice PR is more important than honesty. But that’s not us. We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. First episode drops soon with new episodes every Wednesday after that. Make sure to subscribe wherever you get your podcasts.