How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level? 
Then, find out exactly how investors think about IPOs. Moiz analyzes the biggest conflicts of the founder-investor relationship when it comes to going public. What do you need to know to protect your own interests?
And finally, Nik and Moiz break down the fastest-growing shopping categories in the Meta landscape, discussing the value of various brands in the e-commerce space and dissecting the different ways they can be acquired or go public. 
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00:01:02 - Amazon's Use of Anonymous Tracking
00:05:46 - Heat Map: Revenue-Driven Analytics Tool
00:07:29 - Absurdly High Valuations for Software Companies
00:13:20 - CEO-Investor Incentive Disconnect at IPO
00:17:20 - Fastest Growing Meta Categories Revealed
00:21:23 - Predicting Mattress Conversion Rates and AOV
00:23:57 - Utilizing Celebrity Testimonials in Marketing
00:26:17 - Experiment with Colors and Models for Audience Reach
00:28:48 - Facebook's Approval: Analyzing CPM Trends
00:33:33 - Building Category Leading Brands in Marketing
 
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.