Nik and Moiz come to you live from The Whalies.This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award.But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Intro01:19 And That’s How You Get $2b In Debt06:00 Run The Promotion10:27 A Call For DTC Founders To Face Facts11:23 Switch Off Emotions15:21 What Got Fucked Up23:01 Brands Versus Products31:10 Are You Even A Real Business If You’ve Never Been Sued?33:19 Finding The Sweet Spot48:51 The Question Of Non-Traditional