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S6 E1: The 8 Key Elements to Building a Winning DTC Team (Live from Marketingland)

S6 E1: The 8 Key Elements to Building a Winning DTC Team (Live from Marketingland)

FromLimited Supply


S6 E1: The 8 Key Elements to Building a Winning DTC Team (Live from Marketingland)

FromLimited Supply

ratings:
Length:
43 minutes
Released:
Nov 8, 2023
Format:
Podcast episode

Description

Do you have the right formula for creating an elite-level e-commerce team? 
Mr. Sharma certainly thinks he does—and he’s spilling his top secrets to building a winning DTC team in this special live episode from Marketingland 2023. 
The guys also dive into the latest stats from October’s Amazon Prime Day, pontificating on when other brands will start to create e-commerce shopping days of their own. *Fingers crossed* we can expect Chewy’s “April Drool’s Day” or Walgreens’ “Drug Deal a Day” to drop any day now.
Plus, what’s up with the recent string of Amazon aggregator failures? Are the growing struggles of rollup businesses in the e-commerce space a bad omen of things to come?
And later, Nik and Moiz share their top tips for building an effective landing page before jumping into a live audience Q&A session. 

00:00:00 - Polarizing Segment: Guess That Company
00:03:37 - The Key to Success: Winning Teams
00:07:14 - The Power of Creativity in Marketing
00:12:31 - October Prime Day Sees Huge Growth in Sales
00:16:03 - When Will Retail Giants Launch Their Own Shopping Day?
00:18:47 - The Rise and Fall of Amazon Amazon Aggregators
00:26:43 - The Three Purposes of Landing Pages
00:32:04 - The Importance of Fast Delivery in E-commerce
00:35:27 - Navigating Walmart as a Premium Brand
00:38:31 - Affirm Tests Buy with Prime on Amazon and D2C Sites
00:40:25 - Start with Website Innovation, Not Amazon
00:42:46 - Join the Second Best Podcast
 
Smart operators know that actively managing cash flow is a real unlock to increase profits.
 
Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply
 
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
 
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Released:
Nov 8, 2023
Format:
Podcast episode

Titles in the series (82)

So many DTC brands think nice PR is more important than honesty. But that’s not us. We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. First episode drops soon with new episodes every Wednesday after that. Make sure to subscribe wherever you get your podcasts.