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S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand

S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand

FromLimited Supply


S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand

FromLimited Supply

ratings:
Length:
66 minutes
Released:
Jan 3, 2024
Format:
Podcast episode

Description

You’ve got questions. They’ve got answers. 
Nik and Moiz are dipping into the Slack channel again to answer your biggest DTC questions. And they’re not holding anything back this go-round.
Which SaaS platforms are, *pardon our French*, complete sh@#, and which ones are worth your time? 
The guys break down exactly what you should be looking for when considering a software service and which red flags should leave you running like the plague. Nik and Moiz aren't afraid to name names, so yeah… Our lawyers are gonna love this one.
Return a purchase once, shame on me. Return a purchase twice, ok, we’ll let it slide. Return a purchase thrice? You’re only getting away with this if you’re one of our best customers. The guys pontificate on how best to handle nightmare returns—what should be your limit, how should you be thinking about customer service, and what does any of this have to do with a thwarted terrorist attack on Margaret Thatcher?
And stay tuned because later, the guys talk some more crap about SaaS (we’re gunning for you, ERPs) before explaining the difficulty of organic growth. How much should you invest in organic before leaping into paid? And why are apparel brands so risky? Can capitalizing on FOMO and image perception help these brands capture more top-of-funnel leads?  
Tune in for that, and much, much more!
 
00:04:41 - Commonly Pitched SaaS Companies in E-commerce
00:14:10 - Overpriced Influencer Platforms: No Value
00:16:59 - Balancing Customer Service and Experience
00:25:09 - Overpriced Software: The Rip-Offs
00:29:12 - The Process of Creating a New Scent for Native Deodorant
00:38:03 - Organic Posting vs. Paid Ads for DTC Brands
00:44:35 - The Future of Websites in E-commerce
00:46:42 - TikTok Shop vs. Facebook's E-commerce
00:51:27 - Marketing Lifestyle and Apparel Brands
00:56:28 - How Collabs Make Your Brand Relevant
 
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
 
Follow Moiz:
Twitter: https://www.twitter.com/moizali

Outperform the competition and improve your contribution margin profile. 
See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.
Released:
Jan 3, 2024
Format:
Podcast episode

Titles in the series (81)

So many DTC brands think nice PR is more important than honesty. But that’s not us. We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. First episode drops soon with new episodes every Wednesday after that. Make sure to subscribe wherever you get your podcasts.