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Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd

Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd

FromSecrets To Scaling Your Ecommerce Brand


Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
33 minutes
Released:
Dec 29, 2023
Format:
Podcast episode

Description

From navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business.In this episode, Jordan West and Sarah Todd, former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They delve into the importance of celebrating victories as entrepreneurs, the benefits of implementing the EOS system in businesses, and the impact of mind-opening experiences. Listen and learn in this episode!Key takeaways from this episode:The benefits and challenges of implementing the EOS system in businesses, and the resistance to change within organizations.The role of kindness in business negotiations and problem-solving, and the value of focusing on positive outcomes in business activities.The significance of good design, modern aesthetics, exceptional customer service, and product curation in the ecommerce industry.Recommended Podcast/Audiobook:Dan Sullivan: https://www.audible.com/author/Dan-Sullivan/B003ZFP2L4Recommended Apps/Tools:Zendesk: https://www.zendesk.comSendlane: https://www.sendlane.com/EOS System: https://www.eosworldwide.com/eos-modelToday’s Guest:Sarah Todd, the former co-owner of 420 Science,  has a wealth of knowledge in navigating the challenges of advertising cannabis-related products online. Her expertise extends to business negotiation, problem-solving, and the importance of design and exceptional customer service in e-commerce.Connect and learn more about Sarah:LinkedIn: https://www.linkedin.com/in/sarah-todd-7759892/Email: sarah@phoenixmade.comGrowth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads. If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Get 50% off your first month when mention UpGrowth Commerce or Jordan West. Learn more here: Motion App Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Released:
Dec 29, 2023
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!