Discover how vulnerability, humility, and the power of personal connections play a pivotal role in building a successful e-commerce brand. In this episode, Jordan West and Taylor Sanford, Premier Spike delve into topics such as start-up culture in the direct-to-consumer industry, the importance of passion in business, and the challenges of manufacturing, distribution, and marketing. Listen and learn in this episode!Key takeaways from this episode:Embrace passion and vision for product success.Build trust by delivering high-quality products.Leverage personal experiences and genuine connections in marketing.Embrace openness and vulnerability for personal and business growth.Seek knowledgeable partnerships for business growth.Recommended Podcast/Audiobook:Spiked Lemonade: https://www.spikedlemonade.live/Roundnet: https://open.spotify.com/show/2IZsNS5eLyBmTJ86sMzW1aToday’s Guest:Taylor Sanford, Founder & CEO of Premier Spike, is a passionate advocate for Spikeball. For the past five years, Taylor has been one of the biggest ambassadors for the game, running tournaments in Utah and across the western region. Not content with just promoting the game, Taylor has also been instrumental in helping others start similar organizations in different states and countries. In 2022, Taylor decided to embark on a new venture, creating the first premium RamNET equipment for Spikeball. This marks a significant milestone in Taylor's ongoing dedication to the game and its community.Connect and learn more about Taylor and Premier Spike: Website: https://store.premierspike.com/LinkedIn: https://www.linkedin.com/in/taylor-sanford/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads. If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Get 50% off your first month when mention UpGrowth Commerce or Jordan West. Learn more here: Motion App Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow