Every business aims for a successful launch, but the even bigger goal is longevity. Will your business stand the test of time?In this episode, Stefan Ytterborn, CEO and Founder at Cake, shares the things that ensure businesses’ long-term success. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEPremium may not necessarily mean luxury. It means it has a purpose, innovation, quality, and something that can be measured in performance.Make sure there’s some durability in your business ideas based on how things are moving in society.Unless you have a purpose, the market will not love the company enough to support it for a long time.Ensure the team is 100% sure of the path forward, and everyone is geared in that direction.TODAY’S GUESTStefan Ytterborn is the Founder and CEO of Cake. He has a strong background as an entrepreneur, promoter, and strategist within contemporary and industrial design and communication.Cake is an electric motorbike company that develops uncompromising high performance electric off-road motorbikes.Connect and learn more about Stefan and Cake here:Linkedin: https://www.linkedin.com/in/stefan-ytterborn-164b63112/?originalSubdomain=seWebsite: https://ridecake.com/en/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind