In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.In this episode, we discuss:The role marketers have in distilling and promoting important scientific messages related to sustainabilityHow can businesses avoid being accused of greenwashing?Why it's important for marketers to focus on the benefits of sustainabilityHow learning about sustainability can propel the careers of future CMOsThe Club biscuit problem!Referenced on this episode:manager-tools.comhttps://bcorporation.net/https://sdgs.un.org/goalshttps://sdgcompass.org/https://bimpactassessment.net/https://www.cisl.cam.ac.uk/education/learn-online/business-sustainability-management-online-short-course CONNECT WITH PETE/ALWAYS BE CONTENT:https://alwaysbecontent.com/https://www.linkedin.com/in/peterdmartin/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com5quC7oHa3X561HWdA1zO See acast.com/privacy for privacy and opt-out information.