This episode is brought to you by Sendlane.   PYT Beauty's mission is to provide "clean" beauty products at a fair price, says Mary Schulman, Co-Founder and CEO. This would allow everybody to access products free of toxic ingredients without busting the budget.   That mission now includes product packaging made with post-consumer recycled plastic and bio-based sugar cane.   However, changing your life and career from a stable and high-paying job to something you love is a challenge, Mary says. She urges entrepreneurs to research and not just assume the grass is always greener in a new industry.   In Part 1, Mary talks about:   * How she transitioned from a finance career into starting a natural snack food company. * Her daughter's first look at the makeup in her purse sparked the idea of PYT Beauty. * What reason drives the consumer to switch to "clean" products. * The challenge to leave a stable career to do what you love. * How to learn from uncomfortable situations. * The grass isn't always greener.   Join Ramon Vela and Mary Schulman as they break down the inside story on The Story of a Brand.   For more on PYT Beauty, visit: https://pytbeauty.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story