This episode is brought to you by Sendlane.   “Leveraging technology and communities of women for good” are themes that have run through Peggy’s life. In part 1, we have Peggy O'Flaherty, Co-Founder of Mavely, a brand that helps connect brands to the everyday consumer & micro-influencer.   Peggy is a mother of 5 children. She was entrepreneurial from a very young age. She has started four companies in the past 14 years, including Mavely. Her past companies include a coaching business, community building for churches, and a skincare brand for women.   She started Mavely with two ideas. First, to help D2C brands acquire customers at a lower cost. Second, to help people looking to tap into the gig economy. She advises entrepreneurs to understand the number and the need for their products.   She discusses:   * Gratefulness * Overview of the brand * Her background * Companies she started * Origin of her entrepreneurial spirit * What lessons she has learned   Join Ramon Vela and Peggy O'Flaherty as they break down the inside story on The Story of a Brand.   For more on Mavely, visit: https://www.joinmavely.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story