This episode is brought to you by Sendlane.   Madhavi says, “we've started trying to design products where you see the result very quickly after one use.Things like lip pluming or blemish treatments, because you'll see results after a single use. And that's a way of positively reinforcing the use of our device because you're delighted by the results.”   Today, we interview Madhavi Gavini, CEO of Droplette. Droplette is a technology company revolutionizing the skincare industry with its breakthrough device. The Droplette device and capsules use our enhanced aerosol technology to deliver active ingredients under the skin - where they can actually work.   We discussed:   * What she’s grateful for * An overview and origin of the brand * Discovering that for skin treatments, there is a delivery problem * How treatments get on your skin (usually) * What is “diffusion” * Being a start up founder and mathematician * The challenges with brand building * Droplette’s big picture vision * Wanting to be a tech platform for other brands * The challenge of getting people to change behavior * New product versions and formulations coming out soon! * And more…   Join Ramon Vela and Madhavi Gavini as we break down the inside story of Droplette on The Story of a Brand.   For more on Droplette, visit: https://droplette.io/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!