This episode is brought to you by Sendlane.   Chelsea says, “I think what we're seeing is everybody's looking at every area for ways to tighten their budget and their marketing dollars. And what is exciting about what's possible with D2C is you're still seeing this pushback into stores, but those that have invested well into D2C, realizes it influences the store purchase.”   Today, we interview Chelsea Jones, Co-founder of Chelsea & Rachel Co. One of only five woman-owned Shopify-Plus Preferred Partners in the world, Chelsea & Rachel, Co has a proven track record of delivering increased sales for eCommerce clients.   Focused on consumer food and wellness brands, Chelsea & Rachel, Co., is quickly leading the path on UX/UI design and custom Shopify development for enterprise brands looking to make a significant impact.   We discussed:    * What she’s grateful for * Her origin story and overview of Chelsea & Rachel * What to do when you feel stuck * How do you raise kids when you’re a mom and entrepreneur? * The big trends in the market * Current challenges faced by brands and solutions * What’s working and what’s not working * What type of brands does she work with * Why everything starts with strategy * And so much more…   Join Ramon Vela and Chelsea Jones as we break down the inside story of Chelsea & Rachel Co. on The Story of a Brand.   For more on Chelsea & Rachel Co., visit: https://chelseaandrachel.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!