This episode is brought to you by Sendlane.   Michael Lovitch says, “The biggest difference between other entrepreneur groups and us is that we bet on kindness, generosity, and being fun, not success. We're not success junkies. We are looking for people we're going to want to grow old with. We're looking for our friends. That's the biggest difference between what we're doing and others. We look for good humans over how badass they are in business”.   In today’s episode, we talk to Michael Lovitch, Founding Partner of Baby Bathwater Institute, a selective membership community for entrepreneurs that is part music festival, part business forum, and 100% unique and fun.   In this interview, we cover a wide range of topics. We discuss:   * There’s no "one way" of doing entrepreneurship * Know yourself and what type of person you are * Hire for your weakness, and don’t hesitate to pay a good recruiter * Don’t grow for growth's sake * Don’t wait for the miracle of an exit. Cash flow along the way and invest * Hire a coach in the early days * Invest in venture capital but never take it * What’s a Baby Bathwater event look like * Why it’s transformative * And so much more…   Join Ramon Vela and Michael Lovitch as they break down the inside story on The Story of a Brand.   For more on Baby Bathwater Institute, visit: https://babybathwater.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!