This episode is brought to you by Sendlane.   Jolijt and Jacob say, “we focused on creating a culture where everyone's aligned that we were going to sacrifice everything for the customer experience period. End of discussion… We even barred conversations about competitors in company discussions. Because if we weren’t talking about whether it makes a customer's life better, then it shouldn’t be in the discussion. It's about what we can do for our customers.”   Today we interview Jolijt Tamanaha, Co-founder and VP of Growth and Jacob Goodman, Co-founder and VP of Sales, at Fresh Prints. Fresh Prints provide custom apparel and promotional products to Student Groups, Greek Organizations, University Administrations, Intramural Teams, and individuals. They also have a division that works with businesses.   We cover a lot of topics from sacrifice, building a culture, the entrepreneurial mindset, growing a business, operating as if you’re never going to raise funding, hiring missionaries, and creating a great customer experience.   * Why they're grateful for the employees and teams’ dedication to the business * Why they run as a meritocracy * The origins of the brand * Entrepreneurship and the search for the perfect business * The Four things they focused on when growing the business * Why they’re obsessed with customer experience and not raising money * How they're powered by campaign managers * How training and support are their biggest challenges * Their two sets of customers: collegiate customers and businesses * What’s next for Fresh Prints * And more…   Join Ramon Vela, Jolijt Tamanaha and Jacob Goodman as we break down the inside story of Fresh Prints on The Story of a Brand.   For more on Fresh Prints, visit: https://www.freshprints.com    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!