This episode is brought to you by Sendlane.   Cara says, “there's been a fundamental shift in society, right? We now know that people are thinking differently about where their money goes. They want to have the planet in mind, or their own values in mind. They might be vegan or a woman who's thinking about like how to empower other women. Or they are from a minority community. Bottom-line, where I put my dollars matter. And this has motivated my co-founder and I, much like a lot of other millennial moms with all the spending power in their homes.”   Today, we interview Cara Oppenheimer, Co-Founder of Goodbuy. Goodbuy is a chrome browser extension and website that’s on a mission to make shopping “feel good” by making conscious shopping easier online for consumers looking to shop their values and support small businesses.   We discuss:   * What she’s grateful for * The problems and challenges with shopping online * Overview and origins of the brand * Why it matters where you spend your dollars * The shift in the online consumer mindset * Why consumers want to feel heroic again * There website, chrome extension, and how it all works * How small businesses get on Goodbuy - It’s Free! * Why all consumers should install the Goodbuy chrome extension on the computers * And more…   Join Ramon Vela and Cara Oppenheimer as we break down the inside story of Goodbuy on The Story of a Brand.   For more on Goodbuy, visit: https://www.trygoodbuy.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!