This episode is brought to you by Sendlane.   Shae says, “I'm a big believer in product being the priority. I think brand is really important but people respond to product. So we started by developing products and creating something that was unique.”   Shae also says of his partner Drew Barrymore, “her unique point of view as she called it was creating the Apple for women in the kitchen —- simplistic design and unique use of materials and colors. She really pushed us to step outside of the norm.”   Today we interview Shae Hong, Founder & CEO of Made By Gather. Made By Gather makes small kitchen appliances and kitchenware for the modern consumer aspiring to make their kitchen a more special place.   We discuss:   * His gratefulness as a 22-year-old startup founder * Origin and overview of the brand * A review of their brands Bella, Beautiful, Crux and the significance of each brand * How they brought a unique design esthetic to Kitchenware * Why strategic plan is so crucial to scaling a business, including a breakdown of the process * Why product is the priority above the brand * Their partnership with Drew Barrymore and creating the “Apple for Women in the Kitchen” * Their concept of Humans and the Helm and what it means to the consumer * How you grow from Founder to CEO (lessons learned) * Why you should continually invest in the team and why you should build a team for where you want to go * Why kitchenware should be like having art in your home * Where to buy, partnerships, and more…   Join Ramon Vela and Shae Hong, as we break down the inside story of Made By Gather on The Story of a Brand.   For more on Made By Gather, visit: https://madebygather.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!