This episode is brought to you by Sendlane.   Harry says, “I think the part about the company that really excites me is the things that we have done to provide resources and experiences for people to fulfill their full potential. We launched a mentoring program last year. Our goal is to personally one-on-one mentor, thousands of people, where we're providing them with one-on-one connection with outsiders, experts, mentors to help them overcome whatever’s getting in their way of achieving what they want to achieve.”   Today, we interview Harry Arnett, Co-founder & CEO of MUNICIPAL. MUNICIPAL was created to inspire, build & showcase a community of self-made, unstoppable people.    Simply put, MUNICIPAL is a mindset. It pushes you to make big things happen. Nothing is given. Everything is earned. Commit to your dream. Put in the reps. And be unstoppable.   Co-founded by Mark Wahlberg, the Sport Utility Gear they create will give you the comfort, style and versatility that you need to pursue your full potential.   We discussed:    * What he’s grateful for * Deciding to be an entrepreneur * Wanting the brand to be much more than a transaction * Mark Wahlberg and the brand ethos: be unstoppable & make big things happen in your life * His background and origin story * Redefining how people see and experience comfort * Their focus: clothing that says something about you * Their mentoring program and turning their ethos into reality * A breakdown of the materials and men’s and women’s line * What’s he most proud of about the brand? * And more…   Join Ramon Vela and Harry Arnett as we break down the inside story of MUNICIPAL on The Story of a Brand.   For more on MUNICIPAL, visit: https://municipal.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!