**This episode is brought to you by ATTN Agency and Omnisend.**   In part 1 of this Feature, we’re looking past the logos and into the quality of the product. Today, our guest, Daniel Shapiro, CEO and Founder of Fourlaps, tells us how he created his own independent athletic wear company. Starting his journey within different companies, Daniel took his experience of apparel and entrepreneurship to create Fourlaps. As Daniel mentions in the interview, there was initially a “lack of really good functional athletic apparel for men.” Instead of the “neon stitched lines running in every direction,” men don’t have to sacrifice appearance to have quality athletic clothing. With Fourlaps, each customer could own well-crafted apparel made to withstand your performance and keep you comfortable. Join Ramon Vela and Daniel as they breakdown the inside story on one of GQ’s favorite athletic apparel brands on The Story of a Brand. In Part 1, we hear about Daniel’s mentor experience; The hundred-foot overview of the brand, Daniel’s journey to creating Fourlaps; Knowing your shoppers; Learning from your past; Finding the perfect supplier; and much more. For more on Fourlaps, visit: https://www.fourlaps.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/