In part 2 of this Feature, we sit back down with co-founders Jared Ray Johnson and Adam Klein to discuss their journey in creating Season Three.   Season Three was created to produce the modern boot, The Ansel.   On top of redesigning the boot, the two have created a shoe to encourage exploration and purpose. Like Adam states, “I think pushing yourself and pushing … youth culture, really anything, to explore, to figure out what they are really talented at is the only way to kind of live.”   No matter if you’re a Steve Jobs type of genius or completely art-driven, anything is possible with that right kind of push and talent. That’s what we here at The Story of a Brand are about.   We hope to celebrate all brands of all backgrounds to share their stories and inspire others to start their journey. Thanks to all of you, thanks to Season Three's founders, especially those listening for the first time.   In part 2, Jared and Adam discuss Finding your strengths and weaknesses; Working towards your passion; Creating the concept for The Ansel; Dealing with Imposter syndrome; Delving into the materials and design; Adapting from prototypes; The Benjamin Edgar collaboration; The future of the brand; and much more.   Join us while Ramon Vela interviews Jared and Adam for The Story of a Brand, and listen to them share the inside story.   For more on Season Three, visit: https://seasonthree.com/   *   This episode and our entire podcast are brought to you by ATTN Agency.    ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.   I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   This episode is brought to you by TryNow. Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally? Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes. They use TryNow to automate a Try At Home program. With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep. DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values. If you want to say to your shoppers, don't trust us, trust our products, then go to https://www.trynow.io/ to learn if a TryNow program is right for you.