In this first part of this Feature, we sit down with Craig Winer, Co-Owner & Senior VP of Garrett Wade, to discuss Garrett Wade’s lasting success. Since the 1970s, Garrett Wade has offered a variety of selections for any demographic to enjoy true craftsmanship. The company was started by Garrettson Wade Chinn with the original goal of celebrating craftsmen by offering a catalog with hard to find, quality tools. Through the decades, that goal has expanded from selling hard to find tools for offering vintage kitchenware, quality gardening tools, and even collectible toys.  As Craig mentions in the episode, it’s more than purchasing a tool to complete your next project. It’s a well-crafted tool that could be passed down for generations.   In Part 1, Craig discusses Craig Winer and his mentor; The 100 ft overview of Garrett Wade; The importance of craftsmanship; Putting your own passions into creating successful products; COVID Impacts on the brand; Adapting throughout the decades; The foundation of Garrett Wade; And much more. Join us while Ramon Vela interviews Craig for The Story of a Brand, and listen to her share the inside story. For more on Garrett Wade, visit: https://www.garrettwade.com/ * This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by Forum Brands.  Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum Brands. Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a call.