In this second part of this Feature, Georgia Dant, Founder & CEO of Marfa Stance, shares what she considers the brand's DNA.    She discusses why she likes to add a sense of playfulness to her designs. She also considers how people use her products, such as the ergonomics of clothing. Functional yet fun is her goal.   In Part 2, Georgia discusses The Hero products, Her design process, Why she uses an architectural approach to design, Why she likes modular clothing, Why she frequently Zooms with customers, The Success of the Build Your Own Page, and why it is part of the DNA of the brand, and much more. Join us while Ramon Vela interviews Georgia for The Story of a Brand, and listen to her share the inside story. For more on Marfa Stance, visit: https://www.marfastance.com/ * This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by CartText - https://carttext.com/  This episode is also brought to you by Klaviyo - https://www.klaviyo.com/