In the second part of this Feature, Patrick Raymond, Founder of Space, discusses how Space fills the market’s need without overpaying. He starts by giving advice to other entrepreneurs. He urges people to do market research and understand the viability of a product before launching. Additionally, he explains that Kickstarter is not an indication of how the market will really react. Patrick equates the idea of innovating to being an artist. You never know if the idea will be a hit until it’s released, and you take the risk. He discusses details about specific design choices he made in Space. In part 2, we learn about starting a business, the turmoil of staffing your company, and more details that went into Space.   Join us while Ramon Vela interviews Patrick on The Story of a Brand and listen to him share the inside story of a brand. For more on Space, visit: https://moreshowerspace.com/   *      This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better or perhaps starting to put together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   MuteSix -  http://mutesix.com/storyofabrand