**This episode is brought to you by ATTN Agency, Forum Brands, and Repeat**   In the second part of this Feature, Michael Malkin, Founder of Calm Strips, starts by recounting the brand's experience during the pandemic. He then moves on to designing and customization. They saw a need for solid colors and not just comic themes. That is how he learned to find the right opportunities. He explains the money-back guarantees along with shipping and much more. Then he shares the new ideas their team is working on. He gives some pieces of advice to other entrepreneurs. In part 2, we discuss: The Calm Strips designs and customizations; How the company operates along with the offers; How searching for the right opportunities is important; Why does the process work; What are their plans and target for future; What guidance he has for other entrepreneurs; Where people can get Calm Strips; and so much more. Join Ramon Vela and Michael as they break down the inside story on The Story of a Brand. For more on Calm Strips, visit: https://www.calmstrips.net/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode is also brought to you by Forum Brands. Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum Brands. Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses. If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call. * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/