*This episode is brought to you by MuteSix, Repeat, and CartText**   Today we have Kareem Clarence Lawrence, Founder and CEO of Film Gear Club, a subscription-based video production gear rental house. Kareem saw a need for a support system after graduating from film school. There’s a gap between the transition from film school where you work with high-quality equipment to working professionally. He wanted to solve this problem, so he started Film Gear Club. According to him, companies need equipment to get their content out and tell their story. He says that the best way to stand out is to be authentic. For instance, communicating values is essential for every brand, which Film Gear Club helps by giving access and empowering them. In part 1, he talks about: * Gratefulness * Overview of the brand * Content and vision * Every company is a media company * Being authentic Join Ramon Vela and Kareem Clarence Lawrence as they break down the inside story on The Story of a Brand. For more on Film Gear Club, visit: http://www.filmgearclub.com Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/