**This episode is brought to you by ATTN Agency, Rockerbox, and CartText**   In the second part of this Feature, Connor Humphreys, Co-founder of Bandits Bandanas, opens with sustainability. He talks about the way people react in the pandemic world to their bandanas. He shares the experiences of 14 months. He received an amazing and unexpected response. The traffic was pretty good because the mask was in demand. He then tells us about how the brand is involved in charity and supported important causes such as the George Floyd movement. He then throws light on the good intentions as well as the supportive nature of the brand. He heartily talks about their new plans along with artists. We discuss in detail: The feedback during the pandemic; Their own pandemic experience; What you'll find on the website; His thoughts on masks; How helping others is important to them; What new products they want to introduce; What's in the latest spring collection; and so much more. Join Ramon Vela and Connor as they break down the inside story on The Story of a Brand. For more on Bandits Bandanas, visit: https://banditsbandanas.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/