**This episode is brought to you by MuteSix, Gorgias, and Attentive** “We specialize in buying, selling, fixing, and growing companies,” tells Michelle. Today we have Michelle Seiler Tucker, Founder and CEO of Seiler Tucker, a company specializing in working with founders to sell their businesses. Michelle has been in the merger and acquisition industry for around 20 years, and over the period, she has sold over thousands of businesses while writing three books. She quotes the statistic that 80% of businesses cannot sell because the owners aren’t focusing on building a sellable asset. Problem-solving, as well as entrepreneurship, have always been a part of her personality. She advises people to focus on what they can change. In part 1, she talks about: * Gratefulness * Overview of the company * Her journey * Starting at Xerox company * Succeeding in a male-dominated industry * Her advice * Plan for the Sale Join Ramon Vela and Michelle Seiler Tucker as they break down the inside story on The Story of a Brand. For more on Seiler Tucker, visit: http://www.seilertucker.com Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.