**This episode is brought to you by MuteSix, Gorgias, and Attentive**   “All rowing toward the same thing, this is the power,” says Mark during the interview. In the second half, Mark Murray, President and CEO of Jones Soda, mentions that he believes in the power of strategic planning for brands and, with that, alignment. According to him, the magic of a brand’s success is people and their contribution towards a goal. Jones Soda uses high-end ingredients. Their number one craft soda has all-natural flavors and colors. Based on customer feedback, they rewrote their mission statement to become a people's craft soda. They are a very unique, innovative, and disciplined brand. Mark also mentions their extremely unique Turkey and Gravy soda. He talked about: * Recommendations for a young brand * Inviting customers to be part of the brand identity * What is craft soda * Keeping a youthful rebellious attitude * My Jones Join Ramon Vela and Mark Murray as they break down the inside story on The Story of a Brand. For more on Jones Soda, visit: https://www.jonessoda.com/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.