**This episode is brought to you by MuteSix, Gorgias, and Attentive**   “Good fortune to your skin,” that's what Fairy Glow Mother does to your skin. In part 1, we have Hadiyah Daché, Founder and CEO of Fairy Glow Mother, a budding skincare empire based in Oakland, California. Hadiyah had worked in tech and marketing in the past, but she felt bored. She got on to the beauty industry by starting a part-time skincare studio in 2018. Her studio specializes in treating acne, hyperpigmentation, and transition. But in 2020, the pandemic led her to quit her full-time job and take her beauty services studio as a full-time job. The name 'Fairy Glow Mother' came to her randomly in the middle of the night. While the pandemic is tragic, she feels it provided the motivation and environment to get her skincare products jumpstarted. She discusses: * Gratefulness * Overview of the brand * Her motivation * Becoming a business owner * Building community * How she named the brand Join Ramon Vela and Hadiyah Daché as they break down the inside story on The Story of a Brand. For more on Fairy Glow Mother, visit: https://fairyglowmother.com/  Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/  * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.