**This episode is brought to you by MuteSix, Ominsend, and CartText**   Effective skin care for everyone - that's the main focus of Stratia. In the first part of this Feature, we sit down with Alli Reed, Founder of Stratia, a skincare brand. Alli was always interested in chemistry, creating formulas, and studying the ingredients. She was new to the beauty industry as well as entrepreneurship. So she started with a skincare blog. She says that making mistakes is alright because you get to learn from them. Her problem-solving personality helped her in her journey. In part 1, we discussed the Support she received; Overview of the brand; How she was fascinated by skincare and efficacy; Background in maths and science; How cosmetic companies ignore the biological impact; Her experience while launching Stratia; The challenges; Advice for new entrepreneurs; Realizing the potential of her company; Being independent and having a mentor; and so much more. Join Ramon Vela and Alli Reed as they break down the inside story on The Story of a Brand. For more on Stratia, visit: https://www.stratiaskin.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/ * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/