In today’s Feature co-founders, Oliver Zak and Selom Agbitor talk about all things Mad Rabbit. These college buddies always knew they wanted to start their own business. But it was their inexhaustible love of research that led them down the rabbit hole and into the world of tattoo aftercare. In a niche market full of possibilities, these co-founders are on the fast-track to success. Find out how two unique individuals created one unique brand, this is their story. In the first part of this episode, Selom and Oliver discuss Why they saw a need to develop skincare products specifically for tattoos; How the idea for their brand sprouted up while they were in college- how they prioritized their product over schoolwork, and how that paid off; The history of their friendship and their early experiences dabbling as entrepreneurs; Why they value their college experience; encourage others to learn outside the classroom as well; Why they decided to explore the tattoo market; the advantages of embracing the tattoo lifestyle; How their love of research turned out to be a key advantage for their success; What they did to start building a community around their brand; clever social media stunt, marketing, product feedback, and more.   Join us while Ramon Vela interviews Selom & Oliver in Part 1 of this episode and listen to them share the inside story of a brand.   For more on Mad Rabbit Tattoo visit: https://www.madrabbittattoo.com/     Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com