In the first part of this Feature, we interview Coral Chung, Founder & CEO of SENREVE. SENREVE creates products that combine luxury and versatility, most famously their bags. Coral talks about how the company first started. She was desperate for a luxurious, stylish, functional, and versatile bag but couldn’t find anything. At the time, she worked in data analytics for a company that worked with brands like Nike and Nordstrom. She used her knowledge of big brands to launch her own company later down the road. She talks about her friends and family's initial pushback for aspiring to leave her high role at the impressive company she worked at. In Part 1, we hear about the importance of digitally native brands, building a company to solve a problem, and what goes into building a next-generation global luxury brand.   Join us while Ramon Vela interviews Coral on The Story of a Brand and listen to her share the inside story of a brand. For more on SENREVE, visit: https://www.senreve.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB