**This episode is brought to you by MuteSix and Honeycomb Credit**   “Made with superior materials that will last and perform for you,” this is the Courser approach. In this first part of this Feature, we have Michael Petry and Laurie Spiro, co-founders of Courser, a performance and luxury footwear brand. Michael started as a professional soccer player in England. He worked at Adidas, Ralph Lauren, Prada Sports, and sports and performance drove life for most of his career. Laurie also worked at Ralph Lauren, and they both met there. She traveled a lot during that time and learned about footwear manufacturing and the creation process. They both knew that there was space between luxury and performance that the more prominent sneaker brands weren’t meeting. So they worked and research and put together a combination of technology and materials to manufacture the sneakers they envisioned. This is their story. We discuss: * What they’re grateful for * The health of the Luxury market * Their background * In sync with the vision * Unexpected challenges * What and how they pitched their idea Join Ramon Vela and Michael Petry, and Laurie Spiro as they break down the inside story on The Story of a Brand. For more on Courser, visit https://courserworld.com/. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit mutesix.com/storyofabrand. * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand