**This episode is brought to you by MuteSix, and Yotpo**   “To help women find confidence in their true selves,” that's the mission behind Auralie. In part 1, we have Tessa Jennifer, Founder of Auralie, a multi-brand retailer. Tessa worked in fast fashion but soon realized the harm that fast fashion had on the environment and other areas. According to her, most people don’t understand what damage is caused by fast fashion. So Tessa launched a platform where women can choose clothing from slow fashion brands. She carefully chooses brands. Tessa checks the source, quality, and treatment of employees of the brands she carries before deciding to carry them. She is inclined to support women-owned brands. She discusses: * Gratefulness * Overview of the brand * Fast fashion and slow fashion * Lack of knowledge * Her criteria for brands Join Ramon Vela and Tessa Jennifer as they break down the inside story on The Story of a Brand. For more on Auralie, visit: https://auraliestudio.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.