**This episode is brought to you by MuteSix, StoreYa, and Justuno**   “We wanted to create products that would provide relief more immediately,” says Siffat Haider and Nishant Samantray, Co-Founders of Arrae, a 100% natural wellness company. Nish has worked with startups, and Siff comes from a beauty/influencer background. When they came up with the idea for Arrae, what was necessary for them was that it had to be results-driven, targeted, and efficacious. Digestion and anxiety are so closely linked that they created holistic solutions called “Bloat” for optimal digestion health and “Calm” for a naturally calming down without feeling drowsy. During the pandemic, sales did exceptionally well; however, the situation was stressful and tough to navigate. Still, orders from around the world gave them the conviction and validation that their product impacted people’s lives. They talk about: * What they are grateful for * Overview of the brand * Problems they experienced * Stress during the pandemic * The thing that gave them conviction & motivation * Their backgrounds before Arrae Join Ramon Vela and Siff Haider, and Nish Samantray as they break down the inside story on The Story of a Brand. For more on Arrae, visit: https://www.arrae.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Justuno. (audio ad starts at 00:59, Take 3) Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON. * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story