**This episode is brought to you by MuteSix, StoreYa, and Justuno**   “To regain the independence that I had” was Tina's motive behind Nutty Scoopz. Today we have Tina Parks, Founder and Creator of Nutty Scoopz, a brand that makes sugar-free peanut butter dips. Tina was in nursing for 20 years. In 2017, due to her neck surgery, she was unable to continue her work. However, she always wanted to be independent, which eventually led her to create Nutty Scoopz. The healthcare setting is focused on taking care of others, and she applies that concept to the Nutty Scoops and customers. Plus, you have to be adaptable in healthcare, and like healthcare, a business startup can be overwhelming. She advises new entrepreneurs to get a business mentor and surround themselves with a good team. Equipment and involving a co-packer are essential for her from a scalability standpoint. In part 1, she discusses: * Gratefulness * Overview of the brand * Her background * How she started Nutty Scoopz * Comparing healthcare * Her advice Join Ramon Vela and Tina Parks as they break down the inside story on The Story of a Brand. For more on Nutty Scoopz, visit: http://www.nuttyscoopz.com Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.