In the first part of this Feature, we interview Zak Williams, Co-founder and CEO of PYM (Prepare Your Mind).  PYM is an all-natural, non-GMO, gluten, and no-added-sugar, “mood chew.”    As Zak takes us through his own mental health journey, we also talk about the uses of the mood chew. With the recent stresses of our social climate, mood chews are designed to use as a tool to boost healthy productivity.   Whether it’s learning to cope with personal anxiety throughout daily activities or it’s your first try, PYM is solely created to help lift your mood.   Zak also shares with us that they donate a portion of their proceeds to Bring Change to Mind.   Through their mission, Zak is truly devoted to helping break mental health stigmas and normalize, reaching out to receive mental health care.  In Part 1, Zak discusses Zak Williams and his own journey in mental health; Starting an accessible consumer goods company; Developing the chews; Creative solutions that help maintain productivity and assurance; Growing the company’s mental health initiative with the brand; Discussing mental health & productivity; and much more.   Join us while Ramon Vela interviews Zak on The Story of a Brand and listen to him share the inside story of a brand. For more on PYM, visit: https://youcanpym.com/ *    This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   MuteSix -  http://mutesix.com/storyofabrand