**This episode is brought to you by ATTN Agency and Repeat.** In the first part of this Feature, we sit down with Blake Sorensen, founder of Blake’s Seed Based. After growing up with a severe allergy, Blake was aware of the different ways in which allergies could affect everyday life. As Blake mentions in the episode, one of the biggest reasons “why we started” is that “they’re free of all major food allergens.” Now for those who want a convenient snack without worrying about allergens, Blake Seed Based offers a solution for you. In part 2, we discuss Blake’s mentor experience; The 100 Ft overview of Blake’s Seed Based; Blake’s journey to founding Blake’s; The biggest challenges when starting the brand; Funding through Kickstarter; The importance of understanding the economics of food and beverage. Join Ramon Vela and Blake as they breakdown the inside story on The Story of a Brand. For more on Blake's Seed Based, visit: https://www.blakesseedbased.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit signup.getrepeat.io.